Every year, local businesses become clients of Cal Lutheran graduate students in MBA 595: Consulting to Business. The instructor, Marin M. Kakachev EMBA ‘20, divides students into small teams with different backgrounds and skills. He arranges for them to have weekly contact with their client, on top of time to meet and learn from one another. And he encourages them to chase ideas.
Last year, the client was an engineering startup looking to serve makers of CBD products. Elite Engineering of Camarillo had developed a handheld device to allow cannabis growers to test crops on the spot for contaminants or too much THC, instead of sending samples away to a lab. At the same time, the startup was looking for additional markets to target with the device, which requires no mixing, lab coats or chemistry expertise.
According to the founder and CEO, Bob Kay, Cal Lutheran master’s students “did their homework,” identifying seven large secondary markets for the chemical testing technology. Four of the secondary markets fleshed out in the MBA course now figure prominently in Kay’s pitch to new investors.
To read more about this experience, please visit: https://bit.ly/3frl0Rc
Original source can be found here.
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